The landscape of sports consumption is changing. With 2025 being the year of Generation Beta, we need to evaluate how we bring sports media to audiences. With Generation Z and Alpha being born into a world of tech, they access news, sports, social interactions, and knowledge in a different way.

Sports media has to evolve with the times. The new generations have cut the chords and tv is no longer a viable monopoly. Just think about how you have to find your game on nowadays. What streaming platform will it be on?

Podcasts are a simple way for audiences to get information on specific topics. Individualizing the experience will allow personal interests to be scouted.

Teresa Perkins is a sustainability journalist, who is creating research-based content pertaining to resilient communities and social equity at local, national, and global level for publication and distribution.

Teresa Perkins

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